AI Sommelier — tailored wine pairings because you deserve perfection

A Chatbot, with personality, snarky at times, who knows everything about wine.

Lead UI/UX Designer

2017

Winyfy

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Challenge

Design a sophisticated yet simple solution for wine lovers.

It should combine a vast knowledge base, IoT, mobile commerce with the pure pleasure of enjoying perfectly matched wine.

Discovery

We started the project with an extensive discovery phase.

We decided to use mostly quantitative and qualitative research methods — Market Research Analysis, Customer Journey, User Testing.

Furthermore, we had to learn more about the customers, their habits, their needs, and their struggles.

The first Chatbot with a personality

The app that helps you pick the best wine for an occasion. Winyfy will match it with the food you're about to serve and will make it a fun experience.

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Fast

It takes her only a few seconds to launch and start the conversation with the user.

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Funny

Winyfy uses advanced Machine Learning to guess the mood of the user and adjust to him. 

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Connected and aware

Winyfy is connected to stores to be able to check the availability of the recommended wine.

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E-commerce

When she didn't find a store near the user, Winyfy will look for an online store.

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Awarding

If the wine is a premium brand that cooperates with Winyfy, the user will gain additional benefits.

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Instant payment

If the user likes the wine, he can purchase it without leaving the app.

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She uses GIFs

Winyfy has a huge database of popular GIFs and can send them according to the current topic.

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But you can too

The user can quickly answer with a GIF too!

Few more things

Let's connect

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