A century of tradition — we insure what matters.
Warta Insurance and Reinsurance Company was established in 1920.
Since then, it's been setting standards on the Polish insurance market.
The Company is one of the largest and oldest insurance companies in Poland.
With 100 years of experience, Warta wanted to outline the bold future of insurance services.
My role
Lead Product Designer
Year
2020 — 2021
Brand
Warta
Challenge
Design a useful and accessible website.
It should be available and accessible for everyone! On every device.
It should be able to recognize the context and transform accordingly.
Create clean information architecture, use simple and understandable language to explain various aspects of the insurance products.
Discovery
We started the project with an extensive discovery phase.
We decided to use mostly quantitative and qualitative research methods — Customer Interviews, Market Research Analysis, Customer Journey, User Testing, Google Analytics, and Hotjar data.
Furthermore, we had to learn more about the customers, their habits, their needs, and their struggles.
Fast to the point
You can jump to the lead cycle directly from the main website.
You can purchase the most popular and most important insurance product in Poland in just a few clicks.
Flexible and responsive website
Imagine that you have just had a bump, you want to quickly call for help. Next you would like to report the damage. What device do you have with you?
Of course — a mobile phone.
That's why we designed a website that looks good on any device, but changes depending on the context. Practically.
Four more things
A century of tradition — we insure what matters.
Warta
New betting experience — you will love it, I bet!
NDA
