Warta

with Katarzyna Jezierska-Krupa, Wiktoria Jamróz, Weronika Kaczmarek and Mateusz Karski

A century of tradition — protecting what truly matters to you

Founded in 1920, Warta Insurance and Reinsurance Company has been a trailblazer in the Polish insurance industry.

As one of Poland's largest and most venerable insurance firms, Warta boasts a century-long legacy.

With this wealth of experience, the company aims to shape the future of insurance services in a bold and innovative manner.

Challenge

Designing a solution started with understanding the problem.

The challenge was more than just creating a user-friendly site—it was about making insurance simpler and more accessible.

Plain language, accessibility across devices, and a seamless user experience were key priorities.

Research covered Warta’s business goals, the competitive landscape, and user needs, helping to define success and set measurable goals.

Discovery

The discovery phase uncovered key insights through customer interviews, market research, and journey mapping.

User testing, analytics, and Hotjar data revealed pain points and opportunities to improve the experience.

Straight to the point

The most popular and most important insurance product in Poland in just a few clicks.

Flexible and responsive website

Picture yourself in a situation where you've just experienced a minor accident, and you need to promptly call for assistance and report the damage.

The go-to device is a mobile phone. That’s why the website was designed to look great on all devices and adapt seamlessly to the situation for maximum usability.

Find your Agent

Warta's agents are the primary and main sales channel.

That is why we have designed a solution that allows customers to quickly find an Agent nearby.

And it works on mobile too!

Objectives

Enhance User Experience

Simplify the interface and improve navigation to make it more user-friendly.

Results

24% Improved User Satisfaction

Positive feedback from users on the new interface.

Increase Customer Engagement

Develop features that encourage users to interact more frequently with the platform.

49% Higher Engagement

Increased time spent on the platform and higher interaction rates with new features.

Boost Conversion Rates

Streamline the process of purchasing insurance to increase the number of completed transactions.

273% Increased Conversions

Significant rise in the number of insurance policies purchased through the platform.