U-21 (Revolut)ion — empowering the youth with instant banking solutions
At Getin Bank, we recognized a significant gap in the market — traditional banking products weren't effectively serving young individuals.
We decided to step up to the challenge, creating a banking solution specifically tailored to resonate with the needs, habits, and lifestyles of the youth — Tzing.
Lead UI/UX Designer
2015 — 2016 (2023)
Tzing
Future Mind, K2, Mama Studio, Redkroft
Recognizing the Challenge
Getin Bank's extensive client base of over 2 million lacked an essential demographic — young individuals.
Many young people typically choose a bank where their parents are already customers, a decision often driven by trust and convenience.
We recognized this trend could cause long-term issues if not addressed promptly, which led to our decision to develop a banking product specifically designed for the younger demographic.
Research and Discovery
Our first step was to gain a more in-depth understanding of our target audience.
Through online surveys, focus group discussions, and individual interviews, we explored the banking needs, habits, and pain points of diverse groups of young individuals.
Our research revealed that young customers were eager for a platform that was simple, visually appealing, and had specific key features.
They expressed interest in roundups, billing tools, and features that encourage emotional bonding, sharing, and relationship-building.
Armed with these insights, we had a clear direction for our product design.
Introducing Tzing
The lifestyle of young people is different — a simple realization but one often overlooked by brands, especially in the Polish banking world.
This insight led us to create Tzing, a banking solution carefully crafted to meet the needs of young people.
Tzing offers unique features like quick roundups for joint gifts, a user-friendly interface for online shopping, and a coupon and discount system that caters to the brands they're interested in.
Every feature we introduced was purposefully designed to align with their lifestyle and interests.
Instant notification
You'll be notified whenever your friend wants to send you money.
Convenient sign-in
You use your visual pattern to unlock the app.
Details of your incoming payment
You can check all details of the incoming payment.
And accept or reject it.
Instant transfer of funds
You'll get the money immediately after the payment is approved.
Clean and simple payment history
You will find all your payments in one place, well sorted and clearly described.
The First Banking Brand for the Youth in Poland
Tzing grows and matures with its users. It is a complete banking ecosystem based on a prepaid debit card, with apps for iOS and Android, and a web application based on PWA.
Users enjoy quick roundups, instant transfers, and instant access to the service.
Plus, it's all handled by a custom-made, lightweight core banking system that ensures things are done instantly.
Re-done in 2023
Refined financial dashboard
After logging in, all the most important things are at hand. Your debit cards, account, money box are all there.
Your real-life friends
All your contacts from Tzing gathered in one place with the possibility of immediate sending or managing the money.
Re-done in 2023
Another brick in the Wall
One of our unique features.
You can make the title of each transaction public, add emoji, GIF, whatever you want.
All other details of the transaction remain confidential.
Your recent activities
All your transactions, payments, round-ups, account top-ups in one place.
Re-done in 2023
Quick and instant money transfers
A simple and neatly designed money transfer form.
One more Tzing
We've crafted a unique, fun feature — Tzing.
This feature allowed the registered users of the app to send money quickly to each other. We wanted to make it as fun as possible. After lots of research and insights, we decided to build a mini-game. Of course, it takes place in space!
Step 1
Start by creating an account with Tzing.
Step 2
On the login screen, you can start a quick transfer up to PLN 50.
Step 3
Choose one of your verified contacts.
In our example, this is Kasia — a trusted friend.
Step 4
Now you can choose how much money to send to your friend using the game.
Step 5
And that's it! Money is on the way to Kasia. You have 5 seconds to revoke this transfer.
Tzing!
Reflecting on Our Journey
Our journey with Tzing reaffirmed the importance of deeply understanding our target audience and constantly iterating designs based on their feedback. We see Tzing as a significant innovation in the banking industry, addressing a demographic that had previously been overlooked.
As we continue to innovate and meet the needs of young people with our banking products and services, we're committed to making banking more accessible, convenient, and enjoyable for our young customers.
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