New Betting Experience

New Betting Experience

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Vision

My client is the largest Polish bookmaking company that accepts bets on the results of sporting and socio-political events

The company continually invests in the development of modern and innovative technologies, thanks to which it has distanced domestic competitors.

My role

Lead UX, UI Designer

Year

2019

Brand

Under NDA

Challenge

Design a convenient, accessible and simple coupon experience

It should be available to over 2 million daily players. Create clean information architecture, use simple and understandable language to explain various aspects of the process. Unfortunately, Google and Apple do not allow placing any betting application in their stores. This means that to enjoy the game via the mobile app, the player must download it directly from the company.

Scalable

Simple & clean

Easy to use

Discovery

We started the project with an extensive discovery phase

We decided to use mostly quantitative and qualitative research methods. We had to learn more about the customers, their habits, their needs, and their struggles.

Customer Interviews

Market Research Analysis

Customer Journey

Personas

Information Architecture

User Testing

Modern Coupon Experience

You will love it, I bet

The app provides simplicity and convenience to the customer, thanks to advanced technology and modern UX.

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Informative

A coupon that shows the status of the match and the chances of winning immediately during the game.

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Live

During the match, emotions prevail. You can see all the details without leaving the app.

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Lucky one

Once you sign in, you can see a dashboard will all your current and past financial products. Clean and visible.

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Not so much

At Monedo, transparency is put above it all. You can access all your details with ease. Fairly.

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Your past experience

As a customer, I'd like to know when and how much should I pay to avoid any consequences. There you have it.

Six more things

Let's collaborate

© 2019 Piotr Fijalkowski. All rights reserved.