Connected Biker

Connected Biker

fski.app_motogen_mac_1

Vision

Motogen.pl is a website addressed to petrol enthusiasts

It covers a wide range of topics for motorcycle lovers (scooters, motorcycles, mopeds, and many more).

My role

Lead UX, UI Designer

Year

2006 – 2012

Brand

Motogen.pl

Challenge

Design an attractive visual website reminiscent of a magazine for motoring fanatics

It should be available to over 1.1 milion visitors – the most demanding users on a device they like the most.

Scalable

Modern

Instant news

Discovery

We started the project with an extensive discovery phase

We decided to use mostly quantitative and qualitative research methods. We had to learn more about the customers, their habits, their needs, and their struggles.

Customer Interviews

Market Research Analysis

Customer Journey

Personas

Information Architecture

User Testing

WWW

A modern website which was able to stand the test of time

A desktop news site combined with a unique motorcycle passage, social functions such as galleries, forums, a comment system and many more. From the editorial side - a dozen ready-made layouts suited to various text and multimedia forms.

fski.app_motogen_full_www

Six more things

Let's collaborate

© 2019 Piotr Fijalkowski. All rights reserved.