Modern Journalism

Modern Journalism

Modern Journalism

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Vision

Gazeta Wyborcza is one of the most popular news sources in Poland

It covers the gamut of political, international, and general news from a liberal perspective. Since its very beginning, it was a leader of user experience standards.

My role

Lead UX, UI Designer

Year

2016

Brand

Gazeta Wyborcza

UX Designer

Kasia Jezierska-Krupa

Agency

Mobee Dick

Challenge

Design an app that shows the highest quality content

It should be available to over 300k subscribers – the most demanding users on a device they like the most.

Scalable

Content is the USP

Always notfied

Discovery

We started the project with an extensive discovery phase

We decided to use mostly quantitative and qualitative research methods. We had to learn more about the customers, their habits, their needs, and their struggles.

Customer Interviews

Market Research Analysis

Customer Journey

Personas

Information Architecture

User Testing

Mobile App

Content consumption away from the desktop is already huge, and it’s still dynamically growing

Thanks to the comfortable reading of long articles with modern, minimal, and comprehensive, the new Gazeta Wyborcza is perfectly prepared for the oncoming changes.

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A picture is worth a thousand words

You don't need to say much to say everything. The redesigned app gives the editors this opportunity.

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A little learning is a dangerous thing

If the situation develops, the editor can combine all the related news into one great article.

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Informative overview

The improved information architecture helps subscribers to distinguish between types of content.

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Time is money

When the world is on fire, and the editor has to send a message quickly, he has a unique layout for it.

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News is free

But there are some limits. The user will clearly see how much free content is available.

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Paywall

When the user reaches the limit of free content, he can choose a convenient subscription. The first two weeks are at our expense.

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Column deserves a different setting

The longer content has a different setup. The editor can add related news, quotes, archives, opinions not to keep it onesided.

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No content is created equally

That is why the editor can choose from many layouts so that the content is best presented.

Six more things

Let's collaborate

© 2019 Piotr Fijalkowski. All rights reserved.