Gazeta Wyborcza is one of the most popular news sources in Poland
It covers the gamut of political, international, and general news from a liberal perspective. Since its very beginning, it was a leader of user experience standards.
Lead UX, UI Designer
Design an app that shows the highest quality content
It should be available to over 300k subscribers – the most demanding users on a device they like the most.
Content is the USP
We started the project with an extensive discovery phase
We decided to use mostly quantitative and qualitative research methods. We had to learn more about the customers, their habits, their needs, and their struggles.
Market Research Analysis
Content consumption away from the desktop is already huge, and it’s still dynamically growing
Thanks to the comfortable reading of long articles with modern, minimal, and comprehensive, the new Gazeta Wyborcza is perfectly prepared for the oncoming changes.
A picture is worth a thousand words
You don't need to say much to say everything. The redesigned app gives the editors this opportunity.
A little learning is a dangerous thing
If the situation develops, the editor can combine all the related news into one great article.
The improved information architecture helps subscribers to distinguish between types of content.
Time is money
When the world is on fire, and the editor has to send a message quickly, he has a unique layout for it.
News is free
But there are some limits. The user will clearly see how much free content is available.
When the user reaches the limit of free content, he can choose a convenient subscription. The first two weeks are at our expense.
Column deserves a different setting
The longer content has a different setup. The editor can add related news, quotes, archives, opinions not to keep it onesided.
No content is created equally
That is why the editor can choose from many layouts so that the content is best presented.
© 2019 Piotr Fijalkowski. All rights reserved.