Digital Rebel — pioneering Poland's first financial marketplace

Bancovo is an online financial marketplace.

The brand is owned by a daughter company of Alior Bank. Its goal is to implement the bank's strategy of being a digital rebel.

Lead UI/UX Designer

2018

Bancovo.

Challenge

Design a platform that offers a simple, fully transactional lead cycles.

It should allow the customers not only to compare various offers but also to be granted a loan in a manner of minutes.

Just moments after entering the required information, the customer should see a selection of binding offers from banks and credit companies.

Discovery

We started the project with an extensive discovery phase.

We decided to use mostly quantitative and qualitative research methods — Customer Interviews, Market Research Analysis, Customer Journey, User Testing, Google Analytics, and Hotjar data.

Furthermore, we had to learn more about the customers, their habits, their needs, and their struggles.

The first financial marketplace in Poland

The platform offers a wide range of commercial products — cash loans, micro-financing, mortgage loans, and insurance. This web application provides simplicity and convenience to the customer thanks to advanced technology (React, PWA) and modern UX. The customer chooses the best available offer tailored to his needs.

Mobile-first

All the fields and controls are adjusted to interact with them on a mobile device comfortably.

Only the necessary data

Bancovo asks its customers to fill just the essential data.

Just one consent to check

Bancovo did their best to reduce the number of consents to accept before going forward.

Foreseeing User Experience

Bancovo knows which documents you will need to complete each step — therefore, it tells you to prepare them in advance.

Advanced Image Recognition

The customer can fill his data much quicker with a snap of his ID card.

Scoring in less than 60 seconds

After collecting just the necessary data, Bancovo is ready to build your financial profile.

Offers tailored to the customer's needs

Bancovo shows only loan offers adjusted to your financial possibilities.

Omni-channel experience

When the chosen bank requires more data, Bancovo suggests completing this step on a more comfortable device.

Flexible and responsive lead cycle

You can jump to the lead cycle directly from the website. This is a sample loan application, but you can also open an account, make a deposit, order a fancy debit card and much more.